The Farm at South Mountain
here wasn’t much time on this one and the story was huge and needed to be kept quiet – the word wasn’t out until the show The Bachelor came on Television. The Farm at South Mountain was chosen as the site for local Arizona Bachelorette to have one of their now famous dates – Would she be the one?
It was up to Bay & Associates to get the word out on the location and not whether the bride was being chosen even though it had already been filmed and the word was mum!
The press release was written and distributed to all the important publications and gossips, the word was spreading fast both locally and nationally. Get as much press as possible and don’t let the cat out of the bag!
We succeeded in getting lots of buzz!